Porsche Changes Tack - 1008 Words

MINI-CASE 1 Porsche Changes Tack In pursuing the interests of Porsche’s controlling families different from maximizing the returns to its public share owners? Obviously, it is clearly to see that in pursuing the interests of Porsche’s controlling families different from maximizing the returns to its public share owners. Porsche had three major vehicle platforms: the 911, Boxster roadster and the Cayenne. Sales of these can help Growing portfolio, profitable and sustainable business. This is the mainly sources of Porsche’s controlling families ownership s interest , as well as public shareholders. Porsche’s profitability has been extremely impressive over the past decade – particularly for an automaker. Porsche has followed a†¦show more content†¦26). Congress did respond to Enron’s failures and those of other companies by passing SOX in 2002. SOX stands for Sarbanes-Oxley, which now required for key elements, which are paraphrased below: 1. CEO/CFO sign-off of financial statements 2. Audit/Compensation committees must be independent 3. No loans may be given to corporate officers (Tyco had this issue) 4. Proper controls to assess fraud must be in place Although SOX aimed to bring greater accountability to public corporations, it has been costly and not well-accepted globally. Some would believe that this was an isolated incident because the executive leadership not only was unethical in its business dealings but criminal in its operations, and they were able to convince their workers and business associatesto deceive and undermine the systems at play, actively practicing fraudulent transactions, meaning to disguise poor performance and deceive the investors and the public at large. The reality is that prior to this incident there wasnever a case of this magnitude, the perception held by most are that the governance systems then extend from thecorporate walls of companies to the electric barriers of the company’s regulators and the government itself, are full proof. The belief is that it is a near impossible occurrence and any occurrence is the exception.Although other companies fall into the same traps as Enron, these companies also have dishonest individualsrunning the enterprise: criminalShow MoreRelatedPorsche Changes Tack1930 Words   |  8 PagesPorsche Changes Tack â€Å"Yes, of course we have heard of shareholder value. But that does not change the fact that we put customers first, then workers, then business partners, suppliers and dealers, and then shareholders.† Dr. Wendelin Wiedeking, CEO, Porsche An Overview of Porsche AG, 2005 †¢ †¢ Porsche is a publicly traded family controlled company Porsche is a relatively simple company by product line, having three existing and one newly proposed products: †¢ †¢ †¢ †¢ 911 – the only model produced andRead MorePorsche Changes Tack7652 Words   |  31 PagesPorsche Changes Tack Yes, of course, we have heard of shareholder value. But that does not change the fact that we put customers first, then workers, then business partners, suppliers and dealers, and then shareholders. Dr. Wendelin Wiedeking, CEO, Porsche, Die Zeit, April 17, 2005. Porsche had always been different. Statements by Porsche leadership, like the one above, always made Veselina (Vesi) Dinova nervous about the company’s attitude about creating shareholder value. The company was aRead MoreLuxrious Cars Market Analysis in Bangladesh10008 Words   |  41 Pagesdevelopment. For the automobile industry car companies in Bangladesh go ahead with the speed of all time is used for all types of vehicles.   Basically; automotive technology refers to technology that is set up in popular models of cars. With the time change and increased competition, the emergence of sophisticated technologies to pave the way for a car more complex and more. An academic course of the study has a great value when it has practical application in real life situation. So, I need properRead MoreThe Bonus Dilemma2327 Words   |  10 Pagesand beyond. The direction of change is suggested by UBS s newly announced pay paradigm for its senior ranks, which follows recommendations issued earlier this year by a group of global bank leaders and regulators. The new paradigm aims to discourage excessive risk-taking and better align employee incentives with shareholder interests. THE CHALLENGE During the second half of 2008, the financial and legal landscape of American investment banking underwent changes that threaten to obsolete theRead MoreIs Protectionism Ever Justified6199 Words   |  25 Pagesten records purchased was French that changed after the law that came out in 1996 which requested 40% of the radio music in France to be French and here we can observe that when a nations government interferes it does make an impact and result in a change whether they appeal to the public or not they are made in good faith for the nations development. 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Conclusion Based on the above analysis, we can conclude how protectionism is not only justified but also benefiting the respectiveRead MoreThe Sustainable Century By Design Or Disaster9705 Words   |  39 Pages............................................................................. 18 Sustainability is the New Color Teal ................................................................................................. 19 Values Markets Scream for Change .................................................................................................. 21 The Not So Strange Case of Dr. Jekyll and Mr. Hyde: CSR Market Segments and Growing Corporate Sustainability Consciousness ....................Read MoreThe Sustainable Century By Design Or Disaster9705 Words   |  39 Pages............................................................................. 18 Sustainability is the New Color Teal ................................................................................................. 19 Values Markets Scream for Change .................................................................................................. 21 The Not So Strange Case of Dr. Jekyll and Mr. Hyde: CSR Market Segments and Growing Corporate Sustainability Consciousness ....................Read MoreManagement and Teaching Note19520 Words   |  79 PagesAegis School of Business 7pp 207-044-1 KENTUCKY FRIED CHICKEN: TACKLING THE TRANS FAT PROBLEM Fernando, R; Sengupta, R ICMR Center for Management Research 11pp; Teaching note 207-044-8 (4pp) 207-043-1 KEPPEL OFFSHORE MARINE: RIDING THE WAVES OF CHANGE Wee, BG; Buche, I Asian Business Case Centre 8pp; Teaching note 207-043-8 (5pp) 207-045-1 MACAU: THE FUTURE ENTERTAINMENT CAPITAL OF THE WORLD? 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All Quite on the Western Front Free Essays

HIST 234 March 21 All Quiet on the Western Front All Quiet on the Western Front is narrated by Paul Baumer. Paul was only a nineteen year old fighting in the German army on the French front with some of his classmates: Albert Kropp, the clearest thinker among them; Muller, a physics-inclined academic; and Leer, who wears full beard and lusty nature for girls. Their friends include Tjaden, a skinny 19-year-old locksmith who love to eat; Haie Westhus a large peat-digger, also 19; Deterring, a married peasant; and Stannislaus Katczinsky their wise and crafty 40-year-old leader. We will write a custom essay sample on All Quite on the Western Front or any similar topic only for you Order Now Page 3 they all joined the army voluntarily after listening to the stirring patriotic speeches from their teacher, Kantorek. But after experiencing ten weeks of brutal training at the hands of the petty, cruel Corporal Himmelstoss and the unimaginable brutality of life on the front, Paul and his friends have realized that the ideals of nationalism and patriotism for which they enlisted are simply empty line. They no longer believe that war is glorious or honorable, because they live in constant physical terror. At the very beginning of the book Erich Maria Remarque says â€Å"This book is to be neither an accusation nor a confession, and least of all an adventure, for death is not an adventure to those who stand face to face with it. It will try simply to tell of a generation of men who, even though they may have escaped shells, were destroyed by the war. † Page 0 This novel does not focus on daring stories of bravery, but rather gives a view of the conditions in which the soldiers find themselves. According to the writer â€Å"no one has the vaguest idea what we are in for. The wisest were just poor and simple people. They knew the war to be a misfortune. † page 11 The monotony between battles, the constant threat of artillery fire and bombardments, the young soldiers struggle to find food and the lack of training of young recruits meaning lower chances of survival. In the novel the author writes â€Å"our early life is cut off from the moment we came here and that without our lifting a hand† page 19. The young soldiers would often look back and try to find explanation but never quite succeed, since they consider themselves young and extraordinary vague because they were in the 20’s they only had their parents and maybe a girl, hich was not consider too much influences. Whereas older men have a strong background that cannot be destroy, they linked to various life for example they had a family, wife, children, occupations, interest and a background which was strong, which means that war cannot destroy their memory of family. During the war soldiers spent their time on the front line, in an infantryman and in front line trenches. The working conditions became very predictable since it was spent mostly in the trenches. Soldiers recall the boredom of life in the dreary, lice-ridden, diseases spreading, muddy and dusty trenches. The writer describes the unsanitary conditions of life at the front as Tjaden, tired of killing lice one by one, scrapes them off his skin into a boot-polish tin. He kills them by heating the tin with a flame. Haie’s lice have red crosses on their heads, and he jokes that he got them at a hospital where they attended the surgeon general. Paul remembers he and his friends were embarrassed to use the general latrines when they were recruits but now they find them a luxury. With Behm’s death, Paul and his classmates lost their innocent trust in authority figures such as Kantorek. Kantorek writes a letter to them filled with the empty phrases of patriotic fervor, calling them â€Å"Iron Youth† and glorifying their heroism. The men reflect that they once idolized Kantorek but now despise him; they blame him for pushing them into the army and exposing them to the horror of war. They would wake up middle of the night by hearing loud booms. According to Paul he believed that they â€Å"have lost their senses of other consideration because they are artificial since only the facts are real and important to them. Page 21 As Paul sits with Kemmerich who knew his leg has been amputated, he tries to cheer him up, but Kemmerich is convinced he will die, Paul has seen friends die before, but growing up with Kemmerich makes life harder, the orderlies were not helpful, and when they return, Kemmerich has died. Paul collects his things and they remove the body to free up the bed for more wounded. As younger soldiers arrived, Paul and his friends feel like mature veterans. Paul believes every company has one or two resourceful people, but Kat, a cobbler by trade, is the smartest he knows. Page 37. Paul is glad to be his friend, and tells a story to illustrate his strength as a leader. For example Kat, bunking in a small, ravaged factory one night, Kat finding straw for the men to sleep on, and when they are hungry with no food, Kat goes off again and returns with bread and horse-flesh without providing an explanation. page 37 It was assumed that Kat’s sixth sense help locating food and his special talent. As men return from the fronts, they see the shells shattered and coffins pilled by the dozens, however they made jokes in order to distance themselves from the unpleasant knowledge that coffin are made for them. Their first front was completely demolished by a direct hit and the second only to discover it has been buried. Captured Russian soldiers, who are reduced to picking through the German soldiers’ garbage for food, which means there might not be any food in the garbage. Food is so scarce that everything is eaten. Looking at the Russian soldiers, Paul can scarcely believe that these men with honest peasant faces are the enemy. Since nothing about them suggests that he is fundamentally different from them or that he should have any reason to want to kill them. Many of the Russians are slowly starving, and they are stricken with dysentery in large numbers. But most people simply ignore the prisoners begging, and a few even kick them. When Paul returns to the front, he finds Kat, Muller, Tjaden, and Kropp still alive and uninjured. He shares his potato cakes with them. There is excitement among the ranks: the Kaiser, the emperor of Germany, is coming to see the army. In preparation for his visit, everything is cleaned thoroughly, and all the soldiers are given new clothes. But when the Kaiser arrives, Paul and the others are disappointed to see that he is not a very remarkable man. After he leaves, the new clothes are taken away. Paul and his friends muse that if a certain thirty people in the world had said â€Å"no† to the war, it would not have happened. They conclude that wars are useful only for leaders who want to be in history books. During the Great War millions men lost their lives in one of the greatest acts of barbarity the world has ever seen. The heroism and sacrifice of troops in the trenches is probably without parallel. The pretexts for execution for British soldiers had a common theme: many were suffering shell shock or now recognized as Post Traumatic Stress Disorder. Most of those men were young, defenseless and vulnerable teenagers who had volunteered for duty. Millions of men lost their lives fighting for war and millions of men came home without a leg, an arm, or blind, or deaf, or mentally broken due to the things they had to live through in the trenches. Others had their lives cut short through the effects of poison gas, and injuries due to blast, with collapsed lungs. While others came home whole in body, appearing normal, but with such serious nervous and mental conditions that they could not work, and were confined to mental hospitals for the rest of their lives. It should be noted that most, especially on the Allied side, later believed the war to have been worthless. Technological and military innovations such as poison gas, the machine gun, and trench warfare revolutionized combat during World War I, and Remarque effectively dramatizes how these innovations made the war bloodier, longer, and more costly. In almost every case, military innovations make the soldiers’ lives more dangerous, while medical innovations lag increasingly far behind. Kemmerich, for instance, dies from complications from a relatively light wound. Glory and patriotism cease to be rational ideals in the conflict because advanced technology limits the effect that an individual soldier can have on the conflict and alienates him from the consequences of his actions. Life and death thus become meaningless. How to cite All Quite on the Western Front, Papers

Frankfurt school on popular culture Essay Example For Students

Frankfurt school on popular culture Essay When people watched this film, little did they realise they were watching a modern day twist on a classic. More recently Jane Austens Pride and Prejudice was repackaged and adapted for the big screen. Classical music has been taken and remixed into modern day dance tracks. The dilution and mass production have even been extended to the realms of classical art. Painters such as Munch, Monet and even Van Gogh have been mass produced at all levels from expensive prints to i 3. 50 posters for a childs bedroom wall. All are available for the masses to enjoy at their leisure. Benjamin goes on to argue what whilst mass production can lead to consumerism, it can also be liberating for the lower classes to have access to specific items, previously only available to the ruling classes. According to Shills (1961) the growing volume of popular culture is more about ensuring that the cultural needs of the masses are adequately serviced; that there is something available for everyone in popular culture. It is not simply about providing more opportunities for exploitation of the masses as the thinkers of the Frankfurt School viewed it. Who is to say that the products or commodities being bought are not useful? The Frankfurt School frequently refer to false needs that are increasingly met through the participation in popular, mass produced culture, whereas the true needs of society are those that signify freedom from the oppression. There is a lack of clarity on two points here. Firstly, what is the difference between a true need and a false one? Secondly, how do we recognise what the true needs of society are? Strinati (2003) uses the analogy of a washing machine as an example. Since it is mass produced it must, by definition, be considered a false need. Washing machines, however, provide a very useful, time saving function. It can be said to be meeting a real or true need. Further, who is to say how we define or even recognise these needs? The Frankfurt School appear to be able to define societys needs based purely on their own ideological preferences (Strinati, op cit, pp 71). Further, cultural meanings are produced and managed at the point of consumption by people who are actively able to identify with and construct their own ideas and values associated with the product rather than being the passive, unthinking masses that Adorno and his cohorts suggest. People take from culture what they need through a level of participation of their own choosing. Fiske goes on to argue that whilst popular culture is produced by capitalist organisations, they have to work real hard at getting the masses to consume. Massive advertising campaigns do not automatically guarantee the success of a product. Ultimately it is the choice of the individual whether they participate or resist the advertising, they are far from being passive dopes (Fiske, cited in Barker, 2003). The Frankfurt School, whilst focusing on culture as a form of social control through which the working classes are blindly seduced into participating, by what Marx would call commodity fetishism; miss some very valid differences between the social groups they look down on. Differences between age, gender, and ethnicity add another important dimension to the culture debate. These differences will affect the extent of participation in a particular cultural product, the depth of meaning and value taken from it, and also the level of enjoyment gained. Society is diverse and the blinkered view of the Frankfurt School is somewhat limiting as an analysis of popular culture, as the internal meanings of cultural products are clearly not the same for everyone (Strinati op cit, pp 71). Antonio Gramsci, an Italian writer, politician and political theorist was the founding member of the Communist Party of Italy. His writings from a jail cell in Italy, having been imprisoned under Mussolinis fascist regime, were concerned with the analysis of culture within the Marxist tradition. Overpopulation EssayThey maintain that the revolutionary time that Marx so long hoped for has passed and that the only hope the lower classes have is to better themselves by tapping into the products and ideologies of their oppressors. Something that even Marx himself would have trouble digesting. Furthermore, the main thinkers of the School feel the need to define exactly what the needs of society are. The lower classes cannot think critically for themselves so must rely on the ruling elite to show them how to live their lives. Benjamin provides some light relief with his view that high culture is being mass produced for everyone, but this is still from an overly elitist position. Whilst Gramsci and, to a lesser extent, Althusser provide a slightly less elitist perspective, they still maintain through their concepts of hegemony and ideology respectively, that popular culture is a form of social control and a way for the dominant groups to maintain their status in a capitalist society. Both theorists wanted to eradicate economic determinism from Marxist theory that was still so apparent within the Frankfurt School of thought. Gramsci developed his theory of hegemony to stress the importance of struggle throughout human history and the role that popular culture played in the conflict. Hegemony describes the various modes of social control available to the ruling classes of which culture is but one strand (Ransome, 1992, cited in Strinati, 2003). Popular culture, as seen through the eyes of left-wing intellectuals, is inferior, negative and standardised. The people who consume it are uncritical, conformist and passive dopes. From such a narrow standpoint one can assume the Frankfurt School cannot see the other side of the culture debate. Perhaps if they had lowered their heads a little they would have seen the enjoyment, real satisfaction and usefulness that mass produced culture can bring to society. 2,394 words. REFERENCES Barker, C. (2003), Cultural Studies: Theory Practice. Second Edition. SAGE Publications Ltd. London. Storey, J (2006) Cultural Theory and Popular Culture. Third Rev Edition. Prentice Hall, London. Strinati, D. (2004), An Introduction to Theories of Popular Culture. Second Edition. Routledge. Oxon.

Nightmare by Avenged Sevenfold free essay sample

After the death of their drummer and friend, Jimmy â€Å"The Rev† Sullivan, nobody expected Avenged Sevenfold to continue making music. However, this summer the band released â€Å"Nightmare,† their fifth studio album. Fans will notice that M. Shadows vocals arent nearly as nasal or whiny as in previous albums, but rather show a more aggressive and emotional tone. Also, the album tries to restore the bands former sound by using heavier guitar riffs and even a bit of screaming, which Shadows hasnt done since their second album, â€Å"Waking the Fallen.† As always, the band likes to experiment with new sounds; you can hear trumpets, marching bands, whispering, and even whistling, which I think many fans will enjoy. â€Å"Nightmare† opens with the title track and an eerie xylophone that creates an uncomfortable feeling, and almost instantly kicks into pounding drums and fast, dark guitar riffs. The next few tracks are both heavy and catchy. We will write a custom essay sample on Nightmare by Avenged Sevenfold or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page â€Å"Welcome to the Family† will stick in your head for days, while â€Å"Danger Line† is dedicated to the American troops. The first ballad,â€Å"So Far Away,† is written by guitarist Synyster Gates for his late friend, The Rev. The song features Zacky Vengeance on an acoustic guitar, clean vocals, and a climactic ending with strings and a guitar solo. Nothing thus far prepared me for the next track. Titled â€Å"God Hates Us,† the song is easily one of the heaviest and most aggressive the band has written. It begins with a bit of a fake out, with a clean intro but then from nowhere kicks in with thunderous double bass, heavy guitars, and a lot of screaming from M. Shadows. The song will definitely appeal to a new audience as well as old fans. At this point, the albums focus changes from heavy and aggressive to emotional and slow. The next two songs, â€Å"Victim† and â€Å"Tonight the World Dies,† definitely slow the pace with some of the best ballads the band has created. â€Å"Tonight the World Dies,† will be a song most will overlook because its slow. The chorus and bridge have deep vocals and are climactic without the build-up you expect. The next, â€Å"Fiction,† is easily the hardest to listen to, and for most fans will likely bring them to tears. This song was written by The Rev only three days before his passing and was originally titled â€Å"Death.† If that isnt enough irony, the song is basically Sullivan saying his good-byes, with the last line, â€Å"I know youll find your own way, when Im not with you tonight.† The song actually features Sullivan and Shadows on vocals, as well as a very dark and creepy piano. The last song, â€Å"Save Me,† is the longest at almost 11 minutes. It includes just about every element the band has ever used, including dueling guitar solos, clean guitars, heavy riffs, catchy choruses, dark piano parts, and powerful lyrics. The album culminates with dynamic drum fills and the line â€Å"Tonight we all die young.† Overall, I believe fans will enjoy â€Å"Nightmare† and might even find it better than some of Avenged Sevenfolds previous work. â€Å"Nightmare† is worth the listen. New and old fans will enjoy listening front to back and will give Avenged Sevenfold the support they need to continue making music after the death of their friend.

Faith Can Conquer All essays

Faith Can Conquer All essays For the past week, people all over the world have had their eyes on the 2000 Olympic Games in Sydney, Australia. Along with the many different Olympic sports, there are many different winners...of all shapes and sizes. However, it is not the different physical appearances of these athletes that are interesting, but the different styles of winning. Some athletes receive their gold and proclaim their superiority. Others win gold and put people down in the midst of their victory, such as Svetlana Khorkina. This Russian gymnast won a gold medal in individual competition, but in her first interview condemned Sydneys Olympic organization, whom she felt was responsible for the error in vault height. And then finally there are other athletes who win with modesty and thank those that helped them along the way. Laura Wilkinson is an American platform diver who recently won a gold medal in just this way. Not only did she thank those who helped her achieve success, but she thanked God, whom she felt was responsible for her win. After realizing she won the gold, Wilkinson said, I can do all things through Christ which strengthens me. Her faith in God won her a gold medal. Similar unfaltering faith is displayed in Hurstons short story, Sweat. The female character, Delia, presents her faith in different ways to gain victory by overcoming her heartless husband. Delia, in Zora Hurstons story Sweat, uses blind faith, tolerance, and courage to demonstrate her confidence in God which always leads to Delias first, most impressive confirmation of reliance on God, is her blind faith which steers the way to final independence from her husband. Delia is a very religious person, which in itself proves her assurance in God. She drives her pony four miles to the church every Sunday rain or shine to sing her praises to God. On one occasion, Delia stays all evenin...

Pteranodon Facts and Figures

Pteranodon Facts and Figures Despite what many people think, there wasnt a single species of pterosaur called a pterodactyl. The pterodactyloids were actually a large suborder of avian reptiles that included such creatures as Pteranodon, Pterodactylus and the truly enormous Quetzalcoatlus, the largest winged animal in earths history; pterodactyloids were anatomically different from the earlier, smaller rhamphorhynchoid pterosaurs that dominated the Jurassic period. Wingspan of Close to 20 Feet Still, if theres one specific pterosaur that folks have in mind when they say pterodactyl, its Pteranodon. This large, late Cretaceous pterosaur attained wingspans of close to 20 feet, though its wings were made of skin rather than feathers; its other vaguely birdlike characteristics included (possibly) webbed feet and a toothless beak. Weirdly, the prominent, foot-long crest of Pteranodon males was actually part of its skulland may have functioned as a combination rudder and mating display. Pteranodon was only distantly related to prehistoric birds, which evolved not from pterosaurs but from small, feathered dinosaurs. Primarily a Glider Paleontologists arent certain exactly how, or how often, Pteranodon moved through the air. Most researchers believe this pterosaur was primarily a glider, though its not inconceivable that it actively flapped its wings every now and then, and the prominent crest on top of its head may (or may not) have helped stabilize it during flight. Theres also the distant possibility that Pteranodon took to the air only rarely, instead of spending most of its time stalking the ground on two feet, like the contemporary raptors and tyrannosaurs of its late Cretaceous North American habitat. Males Were Much Bigger Than Females There is only one valid species of Pteranodon, P. longiceps, the males of which were much bigger than the females (this sexual dimorphism may help to account for some of the early confusion about the number of Pteranodon species). We can tell that the smaller specimens are female because of their wide pelvic canals, a clear adaption for laying eggs, while the males had much bigger and more prominent crests, as well as larger wingspans of 18 feet (compared to about 12 feet for females). The Bone Wars Amusingly, Pteranodon figured prominently in the Bone Wars, the late 19th-century feud between the eminent American paleontologists Othniel C. Marsh and Edward Drinker Cope. Marsh had the honor of excavating the first undisputed Pteranodon fossil, in Kansas in 1870, but Cope followed soon afterward with discoveries in the same locality. The problem is, Marsh initially classified his Pteranodon specimen as a species of Pterodactylus, while Cope erected the new genus Ornithochirus, accidentally leaving out an all-important e (clearly, he had meant to lump his finds in with the already-named Ornithocheirus). By the time the dust had (literally) settled, Marsh emerged as the winner, and when he corrected his error vis-a-vis Pterodactylus, his new name Pteranodon was the one that stuck in the official pterosaur record books. Name: Pteranodon (Greek for toothless wing); pronounced teh-RAN-oh-don; often called the pterodactylHabitat: Shores of North AmericaHistorical Period: Late Cretaceous (85-75 million years ago)Size and Weight: Wingspan of 18 feet and 20-30 poundsDiet: FishDistinguishing Characteristics: Large wingspan; prominent crest on males; lack of teeth

Value of Planning in the Urban Development Essay - 2

Value of Planning in the Urban Development - Essay Example Traditionally, planning concentrated on improving the physical conditions of the houses and streets with response to prevailing circumstances whereby this contrasted with the new aspects of urban planning. City planning process is highly a complex matter, as it must put into account characteristics together with the long-range welfare of people of that particular urban area or city (Barney, 2006). It follows a systematic process that involves series of studies and surveys, land-use development plan, transportation system plan, budget preparation, not forgetting that it has to receive a unified master plan approval from several agencies or legislative bodies. The history of urban development is a controversial subject in the States. Many planners at the beginning of 19th century used to consider total costs of urban planning as opposed to its benefits and this drew a very different picture. However, as time went by, urban community planning took a turning point with a progressive approach where planners concentrated on maximizing the difference between costs and benefits and did not necessarily consider minimizing costs. This was in response to the fact that minimizing costs and at the same time minimizing benefits was of no value, not to the planners nor the country. The history of America reveals that American cities increased and expanded in the early decades of the 19th century. Due to their expansion, geography born rise to city planning as most of the vital roads by then existed for two centuries earlier. As a result, they winded up in erratic areas in local ways and around topographic areas. Afterward, the presence of equipment for construction permitted straighter roads hence planners persisted in establishing a good framework for developing the urban community transportation network (Weiner, 2008).  

The case study will be send by file Research Paper

The case study will be send by file - Research Paper Example 121). Family centric segmentation strategy of the company reflects from their outdoor activities, media selection and opinion leader selection (Rogers, 1995, p. 293). Pricing strategy of Colgate suggests that the company is targeting customers belong to middle of socioeconomic ladder (Farley and Haaga, 2005, p. 368). The company has segmented their market as customers belong to mid income family and ethnically diversified area. The company has changed very little of Colgate Regular over the course of time (Berger, 2010, pp. 5-6). This offering is complemented by mint flavour, active fluoride. It has the category benefit of strengthening and protecting teeth. This is the top selling category for Colgate brand. This category is complemented by eight other sub brands. Colgate Total offers product benefits such as 12 hour protection from plaque, cavities, weak enamel, gingivitis, tartar and tender gums. Product portfolio of the brand is complemented by various other mutually different offerings such as Colgate 2in1 Toothpastes, Colgate Sparkling White Toothpaste, Colgate Sparkling Mint Zing, Colgate Sensitive Enamel, Colgate Sensitive Multi Protection and Colgate Pro Clinical. Colgate tries to offer thirty five items for every store. Important part of their retail strategy is that they try to place their product at front isles of store in order to catch the attention of customer. The company follows mixed pricing strategy complemented by both competitive and premium offering. They follow out and out competitive pricing in developing countries while in developed countries they adjust price in accordance with the market situation. Premium pricing is used for their upmarket offerings such as Colgate Pro Clinical, Colgate Sparkling Mint Zing and Colgate Sensitive Multi Protection (Berends, 2004, pp. 42-44). The company follows integrated marketing communication to promote their offering among customers (Belch, 2003, p. 198-200). They select media in

Effective Ways to Improve English Essay Example for Free

Effective Ways to Improve English Essay English is important since it is a well known language and has frequently been referred to as a world language. Comfort with English is almost a prerequisite for success in the world today. Regardless of the industry, proficiency in English is an important factor in both hiring and promotion decisions.Being a student in College, English is the major language to communicate with our lecturers, friends and strangers in college.Most of the subjects are written by English too. We must practice to speak English in college so that we can communicate with other people with proper English and even we can gain more marks when we are having a presentation and our oral test in college. First is what most people would advise: read.You can read story books, newspapers, magazines, blogs, comics, English textbooks, instructions and ingredients on food packages, advertisements, etc. Read books whose subjects interest you, and try if possible to get some advice on whether the books you have chosen are written well. Beside that,Reading alone is not enough. I really do think that Malaysians have to develop the dictionary habit. I have observed how reluctant so many Malaysians are to look up a word in a dictionary to find out its exact meaning or meanings. Be best friends with English dictionary. We can use Oxford, Collins, Cambridge, etc. This is such a pity, because never before have we had so many free dictionaries available, on the Internet. So please take advantage of that! Some of them even pronounce the words for you if you click on the right icons. Next,Listen to English songs. Read the lyrics as you listen to the songs.Although just listening to a song in English can be a good way of really learning the words of the chorus in an easily memorable way, if you want to really get something out of listening to English music you will need to take sometime to read the lyrics of the song with a dictionary. If the lyrics are not given in the CD booklet, you may be able to find them on the internet.if We listen and read at the same time or sing along to them, this can be a good way of understanding how sounds change in fast, natural, informal speech. Other than listen to songs ,Watch English movies with subtitles also is a good way of learning English. Not only to have a fun time watching the movie, we would be learning new words at the same time and knowing how to pronounce them . Then try watching without them as you gain confidence. How about improving our writing? If we have no tutor or a friend to help us, One traditional way to make sure you write every day in English is to write an English diary. whenever feel happy or upset or angry about something, try to write how our feel in diary.This is where we can write anything in it. But if you do write something you wouldn ¡Ã‚ ¯t want others to read, make sure you hide it somewhere safe! We can also write about neutral stuff like the places you went that day, what we ate, who we met, what we did, etc. on the other hand,we can Start a blog in English. This is also one way for us to practice our writing. Blog on something that we love. Even for people who dont have to write in English, writing can be a great way of properly learning the kind of vocabulary you need to describe your own life and interests, and of thinking about how to stop making grammar mistakes. The problem most people have is that they dont know what to write about. Besides blogging, try joining online forums, engage in online chatting and more. In addition,learn a new word a day. Keep your own vocabulary notebook and write a new word and its meaning in it every day. Refer to it as often as possible so that the new words will stick in head.We can Improve our Vocabulary by Useing the dictionary to learn new words or an electronic dictionary if cant afford to turn the pagesso much or cope with the small handwriting. An electronic dictionary has synonyms and antonyms or a thesaurus included in it, so its a great deal. Not to mention it corrects your spellings if you enter the word whose meaning you dont know wrong.Never lose the interest to learn new words. Always keep up the practise.A lot of us have studied English in school and are fairly comfortable with reading and writing. However, we hesitate while speaking because we feel that we lack the fluency and may make grammatical mistakes. We are afraid of speaking English in formal situations and we are quick to switch to our native language once we are in the company of our fa mily and friends.peak the language whenever you can. Speak it with friends and family. Don ¡Ã‚ ¯t be shy to try speaking the language. Don ¡Ã‚ ¯t be afraid that others will tease us. In fact, they ¡Ã‚ ¯ll admire us for our courage and confidence. In conclusion,these are the ten most effective ways to improve our English. If you have extra money to spend, you can even sign up for English courses, English camps and so on. Remember Don ¡Ã‚ ¯t get stressed out when it becomes a little difficult,most important piece of advice is: Do something (anything). If you dont do anything, you wont get anywhere. Make it your hobby, not a chore, but above all have fun!

Physical Development of Children in Middle Childhood Essays -- Child D

This topic considers what the physical development of children in ‘middle childhood (6-10)’ is, and how their physical needs in the learning environment can be accommodated. The key elements taken into consideration would be the development of motor skills for the selected age group and the influences of the specified group. The benefits of physical activity and the consequences of prolonged inactivity, how a student’s development can be facilitated or restricted through development in other areas with the use of physical activity and issues of health and well being in the learning environment to accommodate or support the physical needs and development of the students in the specified age group. Accounts and ideas by specialists in the field of physical development and the specified group have been documented to show how these factors can work together. These elements are necessary to understand how a child’s environment and developmental levels enable them to learn effectively The fine motor skills development in students’ within the middle childhood age range gradually improves throughout their learning period. Throughout their ‘middle childhood’ students’ writing becomes smaller, neater and more consistent with fewer spelling and grammatical errors and drawings contain more detail and are â€Å"supported by physiological maturation and cognitive advances† (McDevitt & Ormond, 2010, Pg 161). Their ability to try and succeed at fine motor skills such; arts and crafts, knitting and beading projects increase. It is imperative to increase children’s writing tasks from shapes, letters and numbers to words, sentences and sums to improve both fine motor skills and cognitive abilities. Physical development can affect other area... ...reat Britain: Oneworld Publicatons Lucas, R.W. (2005). People Strategies for Trainers. 176 Tips and Techniques for dealing with DIFFICULT Classroom Situations. USA: AMACOM American Management Association McDevitt, T.M & Ormrod, J.E. (2010). Child Development and Education. USA: S4 Carlisle Publishing Services McInerney, D.M. & McInerney, V. (2002). Educational Psychology Constructing Learning. Frenchs Forest, NSW: Catherine Godfrey Shilton, T. & Naughton, G. National Physical Activity Program Committee, National Heart Foundation of Australia. Physical activity and children A Statement of Importance and Call to Action from the Heart Foundation. (2001). Retrieved from http://fulltext.ausport.gov.au/fulltext/2001/nhf/call_to_action.asp Early Childhood Education (2012). Retrieved from http://en.wikipedia.org/wiki/Early_childhood_education Physical Development of Children in Middle Childhood Essays -- Child D This topic considers what the physical development of children in ‘middle childhood (6-10)’ is, and how their physical needs in the learning environment can be accommodated. The key elements taken into consideration would be the development of motor skills for the selected age group and the influences of the specified group. The benefits of physical activity and the consequences of prolonged inactivity, how a student’s development can be facilitated or restricted through development in other areas with the use of physical activity and issues of health and well being in the learning environment to accommodate or support the physical needs and development of the students in the specified age group. Accounts and ideas by specialists in the field of physical development and the specified group have been documented to show how these factors can work together. These elements are necessary to understand how a child’s environment and developmental levels enable them to learn effectively The fine motor skills development in students’ within the middle childhood age range gradually improves throughout their learning period. Throughout their ‘middle childhood’ students’ writing becomes smaller, neater and more consistent with fewer spelling and grammatical errors and drawings contain more detail and are â€Å"supported by physiological maturation and cognitive advances† (McDevitt & Ormond, 2010, Pg 161). Their ability to try and succeed at fine motor skills such; arts and crafts, knitting and beading projects increase. It is imperative to increase children’s writing tasks from shapes, letters and numbers to words, sentences and sums to improve both fine motor skills and cognitive abilities. Physical development can affect other area... ...reat Britain: Oneworld Publicatons Lucas, R.W. (2005). People Strategies for Trainers. 176 Tips and Techniques for dealing with DIFFICULT Classroom Situations. USA: AMACOM American Management Association McDevitt, T.M & Ormrod, J.E. (2010). Child Development and Education. USA: S4 Carlisle Publishing Services McInerney, D.M. & McInerney, V. (2002). Educational Psychology Constructing Learning. Frenchs Forest, NSW: Catherine Godfrey Shilton, T. & Naughton, G. National Physical Activity Program Committee, National Heart Foundation of Australia. Physical activity and children A Statement of Importance and Call to Action from the Heart Foundation. (2001). Retrieved from http://fulltext.ausport.gov.au/fulltext/2001/nhf/call_to_action.asp Early Childhood Education (2012). Retrieved from http://en.wikipedia.org/wiki/Early_childhood_education

Performance Management Plan Essay

Performance management plans are crucial to any business. The main focus of an effective performance management plan should be the employee, but in order to align employee performance with organizational goals, we must also look at the foundation of the organizational structure. This is important because it will define the direction in which a performance plan will guide an employee. Currently Clapton Commercial Construction is a successful business, operating out of Michigan. The expansion of an already thriving organizational climate should be fairly smooth, and with our guidance we will ensure that the appropriate considerations are accommodated, such expansion to a different state, Arizona, and adding of 20% more employees. After looking into your current performance management plan, I would like to make the following suggestions: Organizational goals When we compared your current organizational goals to your existing performance management plan, we saw that there were already successfully established tools for implementing training as well as measuring employee satisfaction, efficiency, and productivity. Training to the organizations desired result is imperative and being able to measure milestones along the path is just as important. Training Training a diverse group of employees creates the need for several different training modalities. Group trainings work well because it allows for information to be heard by the masses. The common downfall to this is that many individuals learn in different ways. So having varies approaches  ensures a higher success rate. Smaller focus groups work well to reach others on a more intimate level. The most important factor in training, other than the training itself, is the ability to measure the results of the productivity that the training has created. By-annual evaluations that evaluate key factors in the training help to place a quantitive value on not only production but also on behaviors. Documentation is important as well, because it records a standard that was set during strategic planning that evaluations should be measured against. Communication One of the key components of a truly effective performance management plan is communication. Establishing and maintaining this is critical because managers need to feel connected with their employees and vise versa. Feedback is a large part of our plan suggestion because it will assist in communicating the identified gaps in production. Currently your turnover rate is at 20%. Our goal with establishing better communication between management and employees is to see that percentage shrink. Feedback and coaching will has been proven to add to employee satisfaction (OPM.gov). Open communication allows for those within the organization to develop strong working relationships, which will result in a continuous flow of feedback and coaching. The 20% employee addition in this expansion is a great opportunity to incorporate more employee participation in the further development of the performance management plan. Involving employees in this process with not only create a sense of ownership i n the work that the employee puts out, but will also make it possible for employees to take responsibility for their own learning and development within the company. Conclusion In conclusion, I would like to that Clapton Commercial Construction for trusting Atwood and Allen to assist with our expertise in your endeavor to create a successful performance management plan. As you grow and begin implementing this plan, we will follow up with evaluations to identify skill gaps and formulate resolutions to rectify them accordingly. References WWW.OPM.GOV [performance management] 2015

Life Span Perspectives Essay

There are many beginnings to the study of human development. The study of human developments is a science that strives to discern how people change over time (Berger, 2011). To do this, developmentalists study all types of people from different age groups, ethnicity, culture, background, nationality, income, and sexual orientation, among many other factors. To begin to understand this science, one must start by looking at what is being studied, some of the major theories that shape and guide these studies, and the interaction of heredity and the environment on human development (Berger, 2011). Developmentalists seek to tackle the challenge of defining humans in a way that simultaneously describes the universalities of humans as well as their differences. Because development is not limited, the person is the result of interactions among all the systems known as microsystems, macrosystems, and exosystems (Berger, 2011). Another aspect of development is that it encompasses the changes and uniformities of people. A visionary in the study of development was Urie Bronfenbrenner, who introduced an ecological-systems approach to the study of development (Berger, 2011). The ecological-systems approach recommends that human development should be studied by looking at the interactions and contexts that make up a person’s life. There are three levels that Bronfenbrenner proposes each person is affected by: microsystems, exosystems, and macrosystems (Berger, 2011). Microsystems are described as foundations of the person’s nearby surroundings, while an exosystem is described as the person’s local institutions. For example, a person’s family would constitute a person’s microsystem and their place of work would be their exosystem. A person’s macrosystem is their greater social settings, such as their cultural values and economy (Berger, 2011). Bronfenbrenner understood that development changes over time and, therefore, included two other systems that interact with the original three; the chronosystem and the mesosystem. The chronosystem encompasses the  historical conditions that affect the other systems and the mesosystem consists of the correlations between the three systems or parts of an individual system. In other words, the mesosystem refers to the connections between home and school, communication processes, and macrosystem factors that affect the microsystem (Berger, 2011). Understanding the shared connections between one area of life to another led developmentalists to form five standards that are beneficial for understanding human life at any age. These five characteristics are multidirectional, multicontextual, multicultural, multidisciplinary, and plasticity (Berger, 2011). Development is multidirectional, meaning that change occurs in every direction, with gains and losses, predictable growth, and unexpected transformations being apparent. Every aspect of life, including, intellectual growth, social interactions, and physical health are multidirectional (up, down, constant, or irregular). Additionally, in late adulthood, during old age, people tend to center on the declines rather than the gains, placing a particularly important emphasis on multidirectional change (Berger, 2011). Human lives are multicontextual, meaning life is made up of many situations, including past circumstances, economical limitations, family patterns, and physical surroundings (Berger, 2011). To put it another way, every context has an impact on the person. For example, the paths available to the individual are dependent on the historical and socioeconomic conditions. Developmentalists note that the socioeconomic status of a person greatly affects their opportunities and limitations, advantages and disadvantages, and past history and future prospects, which affect the person’s habits, knowledge, housing, and nutrition (Berger, 2011). The development of humans is influenced by many cultures. The multicultural principle understand that cognition and behavior are affected by the cultural environment, which includes the person’s social group, ethnicity, race, heritage, and even income (Berger, 2011). It is important to note that culture is dynamic, and people are capable of accepting or rejecting culture values. The study of life span and human development is  multidisciplinary; it is interrelated with various fields of academia. While psychology, biology, sociology, and education are major players, other fields such as neuroscience, anthropology, history, and economics play a role as well. (Berger, 2011) Multidisciplinary is important to the study of development because people grow in mind, body, and spirit simultaneously. The final characteristic is plasticity. Plasticity plays a role in the other four characteristics of development. It is an important characteristic because it represents two corresponding aspects of development (Berger, 2011). Plasticity understands that humans are capable of being molded, like plastic, while still maintaining a sturdy identity. Plasticity is affected by both culture and upbringing, as well as genes and other biological influences. The five characteristics led developmentalists to one conclusion: humans are individuals, whether or not they come from the same cohort, culture, or economy (Berger, 2011). Even though scientists have concluded that every person is an individual, there are still many questions about human development left to answer, which led to five major theories of development. Developmental theories offer structure for clarifying the patterns and problems of development. There are several theories of life span development such as the three grand theories: psychoanalytic, behaviorist, and cognitive (Berger, 2011). The grand theories of human development, which explain the collective development and processes throughout the entire life span, began in the field of psychology; observations and clarifications deriving in history, biology, sociology, and anthropology led to the emergent theories. The two emergent theories are not yet as coherent as the grand theories, but they draw on more academic disciplines providing a broader framework than the customary grand theories that rely only on psychology (Berger, 2011). Discussed here are the two emergent theories: sociocultural and epigenetic. The main concept of sociocultural theory is that human development is the result of a dynamic interaction between a person and their society. This concept is based on the idea that the tools and principles for development  are provided by not only customs, but society as a whole (Berger, 2011). The pioneer of the sociocultural perspective was a man named Lev Vygotsky. By studying the cognitive competency of his diverse society, he developed a theory of guided participation. Guided participation is a technique in which novices learn through shared involvement of an activity with instruction and the participation of a skilled mentor (Berger, 2011). Sociocultural theory places an emphasis on social interaction in learning. Gauvain (1998) stated, â€Å"cognitive development occurs in, and emerges from, social situations† (p.191). Another concept of learning in sociocultural theory is the zone of proximal development (Berger, 2011). The zone of proximal development is the metaphorical zone encompassing a learner that contains all the concepts, skills, and knowledge that the individual is proximal to attaining but cannot yet master without assistance (Berger, 2011). By extension, whether a person is learning a language, social custom, or manual skill, people always learn in the same way, according to sociocultural theory. Although it is true that people do learn in social settings, sociocultural theorists have been criticized for neglecting developmental processes that are not predominantly social (Berger, 2011). Epigenetic theory is centered on the notion that development is influenced by the interaction between genes and the environment. To develop this theory, researchers incorporated many disciplines including biology, chemistry, and genetics (Berger, 2011). Half of epigenetic theory looks at the genetics, referring to the entire genome, and looks at the specific genes that make each person unique and the genes that distinguish humans from other species as well as the genes that all species share. Genes influence all psychological traits as well as mood, metabolism, voice tone, blood type, and much more (Berger, 2011). The other half of epigenetic theory looks at the influence of surrounding factors on genetic expression. These factors are what gives some genes extensive influence while others have no effect (Berger, 2011). As development continues, each person continues along the path established by earlier genetic-environmental interactions, which influences outcomes. According to epigenetic theorists, genes never function alone, their latent  is not realized unless certain epi-factors transpire (Berger, 2011). Furthermore, epigenetic factors also influence groups of people and entire species. One way this happens is through selective adaptation, which is the progression by which humans and other organisms slowly adjust to their environment (Berger, 2011). In other words, over generations, a certain genetic trait in a population will increase or decrease. This depends on whether or not the trait promotes the survival and reproductive capability of that population. The particular environment is what determines which genes are harmful, neutral, or beneficial. According to epigenetic theory, adaptation occurs for all living organisms, regardless of the environment. Unlike sociocultural theory, many facets of epigenetic theory are generally accepted (Berger, 2011). To further explain the interaction of heredity and the environment on human development, one must look further at the role genes play in the development of a person. There are two major contributors to development: the genotype and the phenotype. The genotype is comprised of all the genes of a developing person. The genotype is responsible for the formation of the body and the brain (Berger, 2011). The phenotype is the appearance and behavior manifested in a person. The phenotype is dependent on many genes and the environment, with most traits being polygenic (affected by many genes) and multifactorial (influenced by many factors). Other contributors that influence the phenotype are additive alleles, which can affect height and skin color. Other additive alleles, called epistasis, produce traits that were not previously found in their ancestors (Berger, 2011). Every aspect of human behavior is affected by genes, this includes cognitive and social behavior. Personality and cognitive abilities are affected by many genetic combinations, with the genes relying on the environment for expression. No behavior could exist without genes and without the environment, no gene could be expressed (Berger, 2011). In conclusion, the study of human developments is a science that attempts to understand how people change over time. Developmentalists formed five characteristics that are beneficial for understanding human life at any age:  multidirectional, multicontextual, multicultural, multidisciplinary, and plasticity (Berger, 2011). Additionally, theories of development present introduce organization for understanding the patterns and problems of development. Sociocultural theory suggests that human development is the result of a dynamic interaction between a person and their society, while epigenetic theory is centered on the idea that development is shaped by the interaction between genes and the environment. Every aspect of human behavior is affected by genes and without the environment, no gene could be expressed (Berger, 2011). References Berger, K. S. (2011). The developing person through the life span (8th ed.). New York: Worth Publishers. Gauvain, Mary. (1998). Cognitive development in social and cultural context. Current Directions in Psychological Science, 7, 188-192.

Customer Relationship Management Helps Chase Card Services Manage Customer Calls Essays

Customer Relationship Management Helps Chase Card Services Manage Customer Calls Essays Customer Relationship Management Helps Chase Card Services Manage Customer Calls Essay Customer Relationship Management Helps Chase Card Services Manage Customer Calls Essay If you have a credit card, theres a good chance that it is from Chase. Chase Card Services is the division of JP Morgan Chase which specializes in credit cards, offering a vast array of credit card products such as the Chase Rewards Platinum Visa card. As one of the [argest credit card issuers in the United States, the company fields a correspondingly large amount of calls from people seeking customer service for their credit card accounts.Each of Chases 6,000 call center agents worldwide at the companys 11 call centers fields field up to 120 calls per day. The company handles slightly less than 200 million calls each year from a customer base of 100 million. Even a small reduction of 1% to the amount of calls received results in savings of millions of dollars and improved customer service for Chase. Achieving such a reduction is easier said than done, however. Li. 2006, Chase Card Services attempted to accom- plish this by improving first-call resolution. Fi rst-call esolution is when a call center agent is able to resolve a customers issues during the initial call to customer service without requiring additional calls. The problem was that the companys record keeping did not give an accurate account of current rates of first-call resolution. Chase had previously tried tracking first-call resolution rates oy having agents log the content and results of each call they received. But this task was time- consuming and was not standardized, since agents :ended to record results subjectively and not in a iniform way.Company policies for some customer requests were also far from ideal for increasing First-call resolution. For example, agents were only able to process balance transfers for customers calling from their homes, and the fee structure inderwent multiple changes over a short span, prompting repeat calls. Po improve call center efficiency, Chase contracted with Enkata technologies to implement a oerformance and talent management syste m. The system monitors and tags each call with the :opic and length of the call as well as the length of time the agent that handled the call has been orking. It doesnt require agents to perform any lotion to acquire this information; it tracks calls automatically by keeping track of the keyboard strokes of each agent. As soon as an agent clicks on the feature of the account that the customer is calling about, the Enkata system automatically identifies the reason for the call. Proprietery algorithms match the reason and caller identification to the amount of time predetermined for each type of call. The system then monitors discrepancies in call time, depending on the reason for the call. For xample, a call from a customer requiring card activation should be a quick call, so the system will pinpoint card activation calls that take longer than normal, or fee dispute calls that are shorter than normal. But sometimes customers have multiple reasons for calling, which would have been ve ry difficult to track prior to the implementation of Enkatas system. Now Enkata separates each individ- ual reason for calling and organizes them into a sequence, so that a call with multiple issues to resolve is analyzed using the appropriate time frame.By separating and organizing reasons for calling into distinct categories, Chase is able to determine criteria for declaring particular calls resolved For example, a card activation call will be considered resolved after only a few days without a follow-up call, but a disputed fee call wont be considered resolved until the customer received another statement without any complaints. This method gives Chase much more accurate data on first-call resolution, a feat which is regarded as very difficult and impressive in the industry. Enkata compiles this data and distributes it toChase Card Services in the form of weekly reports on call type and length, call handling times, repeat call rates, and other performance measures that allow both agents and supervisors to monitor their performance. The system also connects reports with call recordings to assist managers in coaching and evaluating their agents. When the system was still being implemented, Enkata used historical call data gathered prior to the implementation to create initial reports. Chase Card Services executives considered this initial upload of data to be the most time- consuming part of the implementation.Once the implementation was complete, the company hoped that improvements in the interpretation and management of this information would lead to improvements in agent pertbrmance, customer satisfaction, and customer retention. The results speak for themselves. Chase Card Services improved its first-call resolution rate to 91%, an increase of 3%, in its first year after the imple- mentation of the Enkata system. That represented a total savings of $8 million. Approximately $2. 5 mil- Lion of that total savings was a direct result of the average call time decreasing by two seconds.The company hopes to reach its goal of 95% within the next few years. A perfect rate of 100% first-call resolution is not feasible because some additional calls after the first are acceptable under certain circumstances, such as a customer remembering a charge that he or she had initially disputed. CASE STUDY QUESTIONS 1. What functions of customer relationship manage- ment systems are illustrated in this case? 3. Why is the call center so important for Chase Card Services? How could Chases call centers help it improve relationships with customers? . Describe the problem at Chase call centers. What management, organization, or technology factors contributed to the problem?3. How did using Enkata improve operational perfor- mance and decision making? Give examples. E. What management, organization, or technology factors would have to be considered in implement- ing the Enkata solution? Within three months time, 30% of agents that had scored below the accept able rate for first-call resolution improved to an acceptable rate. And although the number of active customer accounts grew by 5. % in the six months after implementation of the system, call volume decreased 8. 3% over that same span. Encouraged by these successes, Chase Card Services is now looking to expand the capabilities of the system to classify calls into even more cate- gories, and to link their collected data to marketing programs to foster cross-selling and upselling. Sources: Marshall Lager, Credit Where Due, Customer Relationship Management, April 2008; Michele Heller, How Chase Got Control of Call-Center Expenses, American Banker, February 26, 2008.

Philosophy of the Person and Self Concept Essay - 1

Philosophy of the Person and Self Concept - Essay Example Locke in his  An Essay Concerning Human Understanding  and Jacques Rohault in his  Ultimate Questions: Thinking About Philosophy  use primarily ‘reason’ as their major tool for scientific research and methodological strength. He initially expresses doubt for ‘being’ and goes further to prove the reality of ‘being’. For him, when we doubt a thing or being, we then  ipso facto, by virtue of the existence of ‘doubt’, must know that what we doubt exist as a reality. Doubt we must for Descartes. Otherwise, all apparent reality is a dream or an illusion. This is not an instance of contradiction in Descartes. Here, it is the order and tool of argument is important than any other thing.  Descartes’ critics such as Johannes Caterus, Friar Marin Mersenne, Thomas Hobbes, Antoine Arnauld, Pierre Gassendi and Jesuit Pierre Bourdin point out quite a few criticisms.     

Research skills assignment Essay Example | Topics and Well Written Essays - 1250 words

Research skills assignment - Essay Example In order to reach profitability, the dynamics of the consumers and specifically the market segment of the product must play a role. In this proposal, the modality of investigating the roles played by the pricing strategy is investigated. At a more specific level, the effect of reducing the prices of the commodity by 15% on the overall market share is reviewed. The impact of reducing prices could be varied and unknown depending on the specific nature of the market. With the emergence of capitalism, the levels of competition are bound to go very high in any particular sector. The result of this capitalism and competition is a decision to create a strategy that would outdo the competitors and increase the market share and customer loyalty. In porters five forces analysis, the factors that are considered are mainly to deal with the level of competition that is exhibited by the players in the sector or business that a firm is involved. Several dynamics play important roles that are related to the segmentation of the market. An important intervention is the inclusion of an intervention mechanism in terms of pricing. The pricing mechanism employed by a firm in its products can either be beneficial or disadvantageous depending on the reaction of the overall market. The price reduction strategy is aimed at creating a best possible position in order to make the products if the company more acceptable. Its effects on the market segment can be unknown. This paper seeks to provide research into the dynamics occasioned by the prize change of the Daz detergents in the UK market. Pickard (2012) explains aims and objectives in a proposal as the core issues to be resolved in a study. It claims that for a study to be conducted, the presence of an aim or objective is imperative and as such a study cannot exist without the same. The specific definition that this study gives is related to the

Illegal Immigration Essay Example | Topics and Well Written Essays - 1000 words - 1

Illegal Immigration - Essay Example The federal government, to no one’s surprise, has been no help. The fundamental reason for the flood of immigration from Latin America, specifically Mexico, is the disintegration of the Mexican economy predominantly resulting from free-trade strategies employed by the North American Free Trade Agreement and the International Monetary Fund (IMF). The rampant corruption within the Mexican government has also contributed significantly to the collapse of the Mexican economy. â€Å"Due to IMF policies regarding Mexico, its economic output dropped 33 percent in the past two decades† (Small, 2005). During this period, its foreign debt rose 359 percent because of widespread looting of the national coffers. These factors caused the â€Å"collapse of all areas of productive economic activity and employment, is the primary driver of the flood of emigrants desperate to leave Mexico, to find some livelihood for themselves and their families in the United States† (Small, 2005). Stopping immigration into the U.S. from Mexico would further cripple the Mexican economy as evidenced by data collected from the Gallup World Poll. â€Å"Thirty-two percent of Mexican respondents in the Dec., 2005 poll claim to have relatives living abroad, and 15percent of those say their households receive a monthly cash aid from such relatives.† (Rios, Crabtree, 2006) According to the poll, approximately five percent of Mexican households, about 20 million people, obtain financial aid from relatives who immigrated to the U.S. Ending this flow of this greatly needed money southward would be harmful for poor Mexican citizens living in depressed city and rural regions. Obviously Mexicans take immigration laws and American attitudes towards immigration personally, how could they not? They do not understand what harm illegal immigration causes for Americans. â€Å"Mexicans believe that migration benefits not only the home countries and the families of

Educational System In Cambodia Education Essay

Educational System In Cambodia Education Essay Education is very important means to train and build up human resources for development of each country and it is also important for development of child as person. However, educational system in Cambodia has suffered too much during Khmer Rouge Regime from 1975 to 1979. After that period, the government has tried to improve it by cooperated and collaborated with external aid and non-governmental organization (NGOs). According to the Cambodian constitution, it states that the state shall provide free primary and secondary education to all citizens in public school. Citizens shall receive education for at least nine years. Nowadays, though the pupils have no pay the fee, they still have to spend money on other things such as stationery, textbooks, contribution fee etc. Moreover, some provinces students are asked to spent money to teacher for fee; this is the problem that prevent pupil from poor families from attending school. About a half a million Cambodian children from 6 to 11 years old have no access to school, then 50percent of those who entered grade one dropped out of school and had to repeat the class. Those problems are caused by video games, karaoke and the presence of brothel for the students in city, and for female pupils, they could not attend school because of many problems. First, parents are poor, so they cannot provide children to learn and sometime they need their children, especially the girls, to earn money to support the family. Second, the schools are located too far away from their house. Only boy can go to school at some distance from home because they have given accommodation in pagodas near the school. The last one is some parents do not understand about the important of education, so they do not allow their children to attend school. Moreover, the ministry of education has not provided adequate education for minority children. Many children cannot access to school, and there is no provision for schooling in minority languages except for classes provided by private ethic associations. Not only that, there is insufficient special education provision for disabilities children. Even though some organizations co-operated with government to provide school for those, this effort is not yet enough. Then, the quality of education in Cambodia is very poor. Some schools in urban areas have around 60 to 80 students in each class, because there are not enough class for pupils, most schools operated two shifts or three shifts per a day that affect the pupils feeling to study . Other thing is that the limited skilled of teachers reduce the quality of educational system. Technical and pedagogical training for teacher is not up to standard yet. There are many teaching methods such as child-centered learning method has been taught to some teachers; however, teachers still follow the old teaching methods. The last point is the lack of commitment of teacher because they receive a small amount of salary (about $15 to $20 per month) that lead to the low motivation for teaching. Then, they need to find others job to supplement their incomes for survival. In fact, the national government budget allocation to Ministry of Education, Youth and Sport was only 10.3% in 1997 and increase to 12% in 1998, which is still very, in particular when compared to 52% for the defense sector. The government should pay more attention because this sector is the major sector for development the country. Government should provide the high salary to teachers, and build more school all around the country, and national budget allocation for education should be increased promote and facilitate the education to minority children and provide special school for disabled children and promote education for girls, raise awareness of parents about the advantage of education. Finally, the educational system in Cambodia has faced many problems that have to solve immediately. Those problems can be affected on development for country as well. Because of that, the government needs to collaborate or cooperate with international organizations. United Nations Organization is an international organization that aim are facilitating collaboration in international law, international peace and security, human right, economics development, social progress and achieving world peace. United Nations has many specialized agencies to operating the problems of member states. Those including UNDP, UNICEF, WHO, FAO and UNESCOà ¢Ã¢â€š ¬Ã‚ ¦.and so on. However, we only focus on three specialized agencies because these agencies are very important for development in developing countries. First, UNDP is the UN global development network. It promotes for change and connects countries to knowledge, experience and resources to help people to build a better life. The specialized agency has countries offices in 166 countries, where it works with local government to meet development challenges and develop local capacity. UNDP administrator is the third highest ranking official of United Nations after the United Nations Secretary-general and Deputy Secretary-general, and its headquartered is in New York. UNDP is funded by voluntary contribution from member states. UNDP helps the countries to achieve the Millennium Development Goals (MDGs). MDG is adopted by United Nations General Assembly to develop the poor countries in 2002. These priority MDGs countries are concentrated is Sub- African, Central America and Andes, Central Asia, and the part of Southeast Asia. Millennium Development Goals is related to poverty, primary education, gender equity, maternal health, child mortal ity, HIV/AIDs, malaria and other diseases, environmental sustainability and global partnerships for development. Second, UNICEF was created by United Nations General assembly on December 11, 1946 to provide emergency food and healthcare to children in countries that had been destroyed by World War II. UNICEF provides long-term humanitarian and development assistance to children and mothers in developing countries. UNICEF support child health and nutrition, quality basic education for all boys and girls, access to clean water and sanitation and the protection of children from violence, exploitation and AIDs. In 1953, UNICEF became United Nations System and its name had shortened from United Nations International Childrens Emergency Fund and its headquartered is in New York City. UNICEF fund is provided by voluntary contribution of government, businesses, foundations and individuals. Third, UNESCO is a specialized agency of the United Nations which established on 16 November 1945. Headquarter of organization is in Paris, with over 50 field offices and many specialized institutes and based in throughout the world. Its objectives is to contribute to peace and security by promoting international cooperation through education, culture, and science in order to further universal respect for justice, the rule of law, and the human rights along with fundamental freedoms declared in the Charter of UN. UNESCO pursues its objectives through five major programs: education, natural sciences, social sciences, culture, and communication and information. Projects sponsored by UNESCO include literacy, technical assistance, and teacher-training programs, science programs, the promotion of independent media and press freedom, regional and cultural history projects, the promotion of cultural diversity; international cooperation agreements to save the world cultural and natural herit age (World Heritage Sites) and to protect human rights, and attempts to bridge the worldwide digital divide. UNESCO in Cambodia has worked through with the local authority and NGOs. UNESCO focused on its activities through five major agendas such as education, culture, natural sciences, social and human sciences, and information and communication. First, in education, UNESCO has developed the policy and strategies for ECCE (Early Childhood Care and Education), introducing global level policy trend and innovative practices, and contributing to draft the policy on ECCE by providing advisory services. Moreover, UNESCO has improved on teacher education by providing policy framework and policy choices for developing teacher professional standards and appropriate measurement, designing incentives to motivate the teachers for better teaching and student learning, deploying qualified teachers to rural and remote areas. Then, UNSECO has focused on technical vocational education and training, HIV/AIDs prevention education, and education and planning management. As the chairs of educational sector wor king group, UNESCO has played an important role in facilitating well coordinated and professional response from the donor community to the demands of the education development and the request from government. The main partner in education of UNESCO is Ministry of Education, Youth, and Sport (MoEYS). UNESCO assists MoEYS for the formulation and establishment of national education framework and policy to outreach broader populations. A number of education policy are formulated with technical support from UNESCO and other development partners including: National Non- Formal Education Policy, the National Plan of Action for Non- Formal Education, the policy on School Health and policy on Education for Children with Disabilities, and National ICT (Information and Communication for Technology) policy and strategy. Millennium Development Goals (MDGs) are the international development goal which focus on eight problems such as eradicate extreme poverty and hunger, achieve universal education, promote gender equality and empower women, reduce child mortality, improve maternal health, combat HIV/AIDs and other diseases, ensure environmental sustainability, and develop a global partnership for development. However, in Cambodia, because of recognizing the major constraint to development is the continued contamination of mines and explosive remnants of war, the Royal Government of Cambodia added the de-mining and victims assistance as the ninth major development goal. Then, on the topic of the second goal of CMDGs, it is mention about Achieve Universal Nine-year basic Education that took root of the Education for all by ensure that all children will complete primary schooling by 2010 and Nine-year basic schooling by 2015. UNICEF in Cambodia has provided de-worming tablet to 95 percent of children in primary school. Moreover, UNICEF has supported the financial assistance for the salary of community preschool teacher in order to improve the preschool to all children. According governments statistics, the pre-primary school enrollment rate of Cambodians five year old in school year 2006-2007 was 27.7% including state, community, home-based, and preschool classes. Then, Cambodian government and UNICEF official maintain that early childhood development program have proved over and over that preschool encourages on time enrollment in primary school and improve academic performance. In sum up, those organizations are important for improving or promoting the all sector in Cambodia, especially in educational sector which is important sector for development. However, the government should contribute to promoting as well, so our country will achieve all goals early. Since you focused on the roles and frameworks of MDGs, UNICEF, UNESCO, you have known that those frameworks are suitable for improving the education in Cambodia. However, do these agencies and government can promise that they will improve or promote education well as they expect? According to the statistic from reports, the primary school projects have been complete successfully. In 2000, there are around 85% to 86% of children from urban area can attend school, and for the children in rural area, there are approximately 82% to 83% go to school, but the children living in the remote area can attend school only 60% to 63%. From one year to year, the numbers of attending school from those three areas are increasing gradually. In fact, in 2009, in remote area the children attend school about 90.3%. Surprisingly, the urban children which had the figure higher than others do not increasing dramatically as the rural area in 2000. Rural areas children go to school much more than the urban areas children, is 95% and 92.2%. Nevertheless, projects to promoting the secondary school is seem failed because the target of project predicted that about 65.3% in 2009 for the children attending secondary school, but in reality, there are only 31.9 for students attending school. By the way, gender disparities in primary school have been eliminated and regional disparities have also been eradicated. Then, the proportion of 6-14 years old out of school is stagnating. Based on the data from CMDGs, the flow of the line of graph is smooth from 1997 until 2003, but in 2004 the figures of the data is increasing from 18.7% to 19.81%. Nonetheless, the expected target is only 14.4% in 2008 for the out of school students, so it seems not go beyond as expectation. Literacy rates of 15 to 24 years old; therefore, in 1998 there is around 82%of literacy. CMDGs expected that in 2009, there would be about 92.1% for literacy, but in actual, there is around 87.47% for literacy because the line of the graph was increasing slowly. In sum up, education in Cambodia become better than before. Even so, those agencies need to improve or promote more because as you known, the education is the important sector for develop country. Then, in case education in Cambodia does not good, how could Cambodia improve or develop country well? After you have understood about the roles and frameworks, effect of the agencies, you can say that though they could not achieve all goals as setting, but they could improve or promote the education in Cambodia. As you can see, educational system in Cambodia has suffered too much during Khmer Rouge Regime from 1975 to 1979. After that period, the government has tried to improve it by cooperated and collaborated with external aid and non-governmental organization (NGOs). About a half a million Cambodian children from 6 to 11 years old have no access to school, then 50% of those who entered grade one dropped out of school and had to repeat the class. Those problems are caused by video games, karaoke and the presence of brothel for the students in city, and for female pupils, they could not attend school because of many problems. Due to these problems, the Cambodian government tries to pay attention on education systems because as mentioned before, education is very important means to train and build up human resources for development of each country and it is also important for development of child as person. If Cambodian people poor at the knowledge, how could Cambodia has been developed to become the strong country as the neighboring countries. Moreover, the IOs (International organizations) also pay attention on education sector as well. They try to encourage and collaborate with Cambodian government to improving the education systems. As mentioned, According to the Cambodian constitution, it states that the state shall provide free primary and secondary education to all citizens in public school. Citizens shall receive education for at least nine years. Then, IOs have also contributed to improvement as well. First, UNESCO has improved on teacher education by providing policy framework and policy choices for developing teacher professional standards and appropriate measurement, designing incentives to motivate the teachers for better teaching and student learning, deploying qualified teachers to rural and remote areas. Moreover, UNESCO has played an important role in facilitating well coordinated and professional response from the donor community to the demands of the education development and the request from government. Second, CDMGs is mention about Achieve Universal Nine-year basic Education that took root of the Education for all by ensures that all children will complete primary schooling by 2010 and Nine-year basic schooling by 2015. Third, UNICEF has supported the financial assistance for the salary of community preschool teacher in order to improve the preschool to all children. According governments statistics, the pre-primary school enrollment rate of Cambodians five year old i n school year 2006-2007 was 27.7% including state, community, home-based, and preschool classes. Then, Cambodian government and UNICEF official preserve that early childhood development program have proved over and over that preschool encourages on time enrollment in primary school and improve academic performance. In conclusion, some problems the state could not deal with by herself, so she needs the assistance from NGOs, IGOs, and so on. However, in case the states do not pay attention with those problems, the solution still cannot meet. As Cambodia, because the government and specialized agencies try to cooperate each other, the education system seem improve a little by a little. In my opinion, in future, Cambodia will decrease the rate of illiteracy from time to time.

Physics of the Microwave Oven Essay example -- physics kitchen microwa

Physics is in every area of life from the starry skies we see at night to the cells inside our bodies. Even what might appear to be the simplest thing is actually very complex when one looks at the details. Physics helps us understand the basics of how life operates. Microwave ovens are often used to reheat left over food, cook TV dinners and frozen foods, and to quickly heat food but is seldom recognized and understood by those who use them. People typically don’t know how a microwave oven operates, how it is structured, or how the food is actually heated. Microwaves were first created in 1947 being 1.8 meters in height and 750 lbs created by Percy Spencer while building magnetrons for radar sets during World War II. The magnetrons would allow the radar sets to indicate where the enemy machinery was located, since the microwaves would reflect off metal. When Percy Spencer was working with the microwaves he noticed that a chocolate bar melted when exposed to the microwaves. Testing the capability of the microwave to cook food he used first popcorn which was successful and secondly an egg which exploded. The first microwaves, then called the Radarange, were used only in the military and for large restaurants due to their size, then the size was decreased in the 1952's and was priced $1295 which models the microwaves we see in households today. According to Miriam-Webster's Dictionary an electromagnetic wave is "one of the waves that are propagated by simultaneous periodic variations of electric and magnetic field intensity and that include radio waves, infrared, visible light, ultraviolet, X rays, and gamma rays." What this actually means is that electromagnetic waves have both electric and magnetic fields that o... ...g tough many people will stick a moist paper towel or napkin over the bread lockingthe moisture in and keeping it soft. TV dinners as we all know are usually made for the microwave as well as other types of quick meal foods. These foods usually are frozen so they have a substantial amount of moisture which evaporates unneeded water, but doesn’t dry out the food as it is being cooked. As many have heard it is not a good idea to cook an egg in the microwave, as the inside of the egg heats up it expands, however the shell on the outer surface is a solid rather than a fluid so it doesn’t expand as rapidly or as much as the liquids on the inside do therefore causing the egg shell to break. An egg shell break is not typically such a bad thing on the stove since the egg is being slowly warmed up, but in the microwave it heats up even more quickly and explodes.

Hallas Company Essay

Hallas Company manufactures a fast-bonding glue in its Northwest plant. The company normally produces and sells 40,000 gallons of the glue each month. This glue, which is known as MJ-7, is used in the wood industry to manufacture plywood. The selling price of MJ-7 is $35 per gallon, variable costs are $21 per gallon, fixed manufacturing overhead costs in the plant total $230,000 per month, and the fixed selling costs total $310,000 per month. Strikes in the mills that purchase the bulk of the MJ-7 glue have caused Hallas Company’s sales to temporarily drop to only 11,000 gallons per month. Hallas Company’s management estimates that the strikes will last for two months, after which sales of MJ-7 should return to normal. Due to the current low level of sales, Hallas Company’s management is thinking about closing down the Northwest plant during the strike. If Hallas Company does close down the Northwest plant, fixed manufacturing overhead costs can be reduced by $60,000 per month and fixed selling costs can be reduced by 10%. Start-up costs at the end of the shutdown period would total $14,000. Since Hallas Company uses Lean Production methods, no inventories are on hand. Required: 1. Assuming that the strikes continue for two months, would you recommend that Hallas Company close the Northwest plant? Explain. Show computations to support your answer. 2. At what level of sales (in gallons) for the two-month period should Hallas Company be indifferent between closing the plant or keeping it open? Show computations. (Hint: This is a type of break-even analysis, except that the fixed cost portion of your break-even computation should include only those fixed costs that are relevant [i.e., avoidable] over the two-month period.) No, the company should not close the plant; it should continue to operate at the reduced level of 11,000 gallons produced and sold each month. Closing will result in a $140,000 greater loss over the two-month period than if the company continues to operate. Additional factors are the potential loss of goodwill among the customers who need the 11,000 gallons of MJ-7 each month and the adverse effect on employee morale. By closing down, the needs of  customers will not be met (no inventories are on hand), and their business may be permanently lost to another supplier.

Introduction to Marketing and Creative Product Promotion

Introduction to Marketing and Creative Product Promotion NME The New Musical Express also known as the NME is a popular music publication in the United Kingdom. NME has published weekly since March 1952. It started as a music newspaper, and gradually moved toward a magazine during the 1980s. Market PenetrationMarket Penetration that NME has done is created a magazine yearly subscription this is market penetration because the product is not being changed its just offering a new way of being able to purchase the product. It still appeals to the same market and people who read and by the magazine. Product DevelopmentOne way that NME has developed its products are to host stages at festivals, with bands that they support. They advertise their products through this stage and at Reading and Leeds festival these having become well known stages. | Market DevelopmentA type of market development that NME has done is creating NME. com, a website which holds the same content as the magazine but appeals to people who use the internet a lot rather than buying a magazine. | Diversification One way that NME has used diversification is by sponsoring a UK tour known as the NME Tour.These tours appeal to different people and it is a completely new product. | Existing Products New Products Survival Strategies NME stays on top of the market by without fail having a weekly edition to the magazine with new and exclusive information in the music scene. It gives updates on top flight bands, as well as looking at new and upcoming music artists which makes it different to many other magazines. The magazine also runs regular competitions to win tickets to music events, which appeals to the customers as it is a music magazine.NME also advertises a large amount and has its own radio station and TV programme, which they use to advertise their main products being the magazines and ticket sales. Relationship Marketing NME uses relationship marketing in a way by creating monthly subscriptions t o avid readers at a cheaper price. The weekly price of the magazine is ? 2. 20 however you can get a monthly subscription of the magazine for just ? 6. 50 a month which annually saves the customer 36%. This is a good saving and customers can be enticed to subscribe by the savings, also the longer you subscribe to the magazine the better savings you gain.Another way NME uses relationship marketing is by offering customers free CD’s and posters with the magazine this makes the customers feel as if they are getting more for their money and keeps them more happy as they are receiving more than they usually pay for when buying the magazine. Branding NME uses brand extension by creating one of magazine specials which cost more and include large amounts specific information these magazines appeal mostly to people how are interested in that certain topic.NME uses brand positioning because it is the only magazine that looks at up and coming bands instead of just well known artists, it is also mainly focused on the alternative genre of music. NME builds their brand by having events such as the NME awards this gains a large amount of publicity and helps NME gain customers and also informs the public about the music that they report on. Wilkinson Wilkinson is a British high street discount chain with over 300 stores, selling primarily home wares and household goods.Founded in 1930 Wilkinson Cash Stores by James Kemsey Wilkinson, the company has remained largely in the hands of the founding family since. Market PenetrationAn example of Wilkinson’s Market penetration is that in the 1950s there was a rise in the use of labour saving devices and DIY. Wilkinson responded by making this type of product the focus of its sales. They did this by ensuring that their products were a lot cheaper than the rest of the market. | Product DevelopmentOne way that Wilkinson has developed its products are In the 1960s customers wanted more convenience shopping.Wilkinson started selling groceries and supermarket goods and created the Wilko brand. In the 1980s Wilkinson extended its range of low-cost products to include quality clothing, toys, toiletries and perfumes. | Market DevelopmentA way that Wilkinson have developed there market is in 1995 it opened a central distribution centre in Worksop, serving stores in the north of England and in 2004, a new distribution centre opened in Wales. This is because they are creating new markets by opening more stores across the UK. | Diversification In 2005 Wilkinson launched its Internet shopping service, offering over 800,000 product lines for sale online.It created new products to sell online which will appeal to a different market. | Existing Products New Products Relationship Marketing Wilkinson wanted to satisfy customers with their needs met by the Wilkinson range of products. A marketing campaign was launched which focused on a range of promotional tactics, designed to appeal to university students. Wilkinso n attended fresher’s fairs and gave out free goody bags with sample products directly to students. Direct mail flyers were sent to homes and student halls prior to students arriving.Advertisements with a fun theme for example, an advert showing frying pans as tennis racquets, offering discounts of 15% with first purchase using the online store. They were given gift vouchers and free wall planners. The challenge was to get students into Wilkinson stores. The opportunity was to capture a new customer group at an early stage and provide essential items all year round. This would lead to a committed customer group and secure business. Survival Strategies Wilkinson attempts to stay on top of its market by always having the cheapest products which maintain a good quality for the cost they are.Their main competitors are places such as Poundland however these shops are 99p stores therefore Wilkinson has the edge over these shops as it is deemed as better quality products because they are more expensive however still cheaper than majority of stores. They also now offer home delivery and online shopping compared to smaller competitors none of them do this, so they are also providing better service than other stores. They regularly hold offers for customers making the shop even more appealing using BOGOF and half price techniques to draw in customers. BrandingWilkinson use their own brands to appeal to customers these are more cheaper products and they create a range of different products such as dinnerware to towels. They call these products Wilkinson Premium Ranges which make them seem like they are a cheap alternative to other places and the name premium makes them seem that they are at a higher quality. Wilkinson stores are of an average quality and serve the purpose in which they need to, products are on display in store for customers to use and the store are set out into sections being food, home ware, health and beauty and children’s toys.